BIZ WORLD
-Ravi Handa and Avinash Maurya
Biz World is an excellent book for people who have a curiosity to know more about the companies they come across in their day-to-day life. Company Names explains the story behind the names of companies such as Parle, which was derived from the Mumbai suburb of Vile Parle. Brand Quotient is an eye-opener which gives the list of various products offered by each brand. Eg: Heinz has in its list Complan, Glucon-D, Heinz Ketchup, Nycil. Business terminologies demystifies the terms used by experts of Economy, Finance, Marketing, HR, etc. Company Names explains how the name of each company was derived. The quiz section is very recent and will surely enthrall the readers. All-in-all it is a good book for aspiring quizzers and college students. As Rajiv Makhni (Managing Editor of NDTV, Tech) rightly said, you need not be systematic when you read this book. You can start from anywhere.
Improvement in difficulty level is required in Abbreviations section. They are way too basic. A few of those are BPO, CEO, NSE, RBI, CII. Most of my engineering friends were able to answer these.
Ravi Handa has done a good job by publishing a book for which you would be willing to pay more than the cover price. His expertise in conducting quizzes at various colleges like the IITs, BITS, and XLRI is justified by the content of Biz World.
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