BUSTLE 2014- Corporate Quiz at MOP Vaishnav College

Prelims

1.      The standard sense of the word comes from the ugly dwarf or giants from Norse myth. The word evokes characters of Scandinavian folklore and children’s tales, where they are at times belongs bent on mischief and wickedness. In modern English usage, it may describe the fishing techniques of slowly dragging a lure or baited hook from a moving boat.

What word?

Ans. Troll

2.      Fill in the blank with the name of company, in this famous Lalu Prasad Yadav quip (in 2004):
“Angrez chale gaye,
_______ reh gaye”

Ans. AH Wheeler & Co. Pvt Ltd

3.      This is an appropriate logo of a publishing house considering it takes its name from a small variety of poultry that in turn gets its name from a province in Indonesia.
Id the publishing house.

Ans. Batam Books that gets its name from Bantam Poultry (meaning small or miniature)

4.      On Sep 19, 2014, The New York Tamil Sangam, started a humorous petition asking for royalty thanks to an event in the NYSE. What event?

Ans. The NYSE listing of Alibaba whose ticker symbol will be BABA.

5.      This is a meme that did its rounds earlier in 2014. Identify both.

Ans. Enzo Ferrari and Mesut Ozil. Enzo Ferrari, founder of Ferrari, died in 1988, Mesut Ozil, footballer, was born in 1988.

6.      In 1978, the traditional Ayurvedic digestive medicine- Shudhabardhak Bati became branded as what?

Ans. Dabur Hajmola

7.      This is the Sony Xperia C3. It’s marketing campaign is centered around what current obsession?

Ans. Selfies (The world’s best smartphone for selfies)

8.      The symbol of this ‘financial institution’ depicts two golden triangles crossed in the manner of an hourglass and two extended hands facing upwards to the left and right. It was formed by successful traders and craftsmen. Its name comes from the abandoned mine in which the founders placed all their funds.
Which financial institution?

Ans. Iron Bank of Braavos

9.      Artist & Full Name of Subject

Ans. Diego Rivera & Edsel Ford

10.  Comparison of 2 cars. Which company are they explaining the harmful effects of?

Ans. LYFT

11.  This famous designer started with a bang with this bold advertisement. He commented later ‘If I’d done traditional advertising, it would’ve taken years for me to be known. With this one ad we launched the brand, and within minutes we were famous.’

Ans. Tommy Hilfiger

12.  The _____ was the term for a fence at Andersonville Prison, a Confederate prison for Union Soldiers during the Civil War. The prison, which existed for only 14 months, was built to accommodate a maximum of 10,000 people in a stockade surrounded by tall pine logs. Term?

Ans. Deadline

13.  In the 1500s in England, establishments were required by law that a grating made of either metal or wood be pulled in front of the serving area at closing time, Law courts in London also had a similar requirement (in front of the judge’s bench when court was closed).
13a) What name did such establishments get because of this requirement?
13b) What profession got its name because of the above origin?

Ans. Establishments serving liquor were called BARS as a result Lawyers were called Barristers.

14.  She spent two semesters at USC’s School of Cinematic Arts before dropping out to travel the world in 2003. One of her destinations was the Himalayas, where she spent some time trekking on a mountain called ______. What resulted?

Ans. Megan Ellison started Annapurna Pictures

15.  Scenes from making of which Bollywood film were used in this advertisement?

16.  Duchy Originals was originally set up by Prince Charles in 1990 named after the Duchy of Cornwall estates that are held in trust by the Prince of Wales.
In 2009, they went bankrupt and a supermarket chain started by Wallace Arthur Rose and David Taylor rescued them.
Which supermarket chain?

Ans. Waitrose

17.  Enjoy the video.. the question follows...
Which company’s CEO usually plays this video at the start of every product launch, to explain to the audience- how to pronounce the company’s name?

Ans. Xiomi

18.  Identify the speaker.

Ans. Chris Gardner

19.  This brand was originally known for its ‘quietness’ and later for its ‘sound’. In 2014, they went back to the future by going ‘quiet’ again. Identify this ‘Livewire.’

Ans. Harley Davidson. Livewire is their e-bike.

20.  We all know the Ice Bucket Challenge. What in the business world was the original “Ice Bucket Challenge”?

Ans. Gatorade Shower

21.  Although Carl-Friedrich Gauss is attributed with the discovery. It was actually the French mathematician Abraham de Moivre who described this phenomenon in his book The Doctrine of Chances.
What is the common 2 word HR term for this discovery?

Ans. Bell Curve

22.  This is the book cover of a book about which company founded by Nick Swinmum and later acquired by Amazon?

Ans. Zappos

23.  Recent TIME magazine article on what controversy?

Ans. VA Shiva who claimed to have invented EMAIL.

24.  What is this or what is it called?

Ans. The TED Commandments

25.  What 2 word brand positioning did ENO start with this campaign by literally depicting it in this advertisement?

Ans. Fruit Salt

26.  Capitalism 24902?

Ans. Equitorial circumference of the Earth

27.  The ad is a self-inspired ad by an artist for the Perth Zoo. Who?

Ans. Andy Warhol

28.  This was the last voice over by which great? For an additional point, where are the lines taken from?

Ans. Robin Williams; Dead Poets Society

29.  Who directed this commercial & who gave the music?

Ans. Sergio Leone and Ennio Morricone

30.  Which Chennai establishment in association with Chennai Traffic Police attempted to address drunken driving? (Yamaraj- Drink and Get Driven video)

Ans. Zara

31.  What is the IIM-A café called?

Ans. TANSTAAFL (There ain’t no such thing as a free lunch)

32.  In 1890, an American astronaut & sci-fi writer named Garret P Servia wrote a book called ____ ____’s Conquest of Mars. In this story, Martian attempt to invade Earth is foiled by X, who then travels by electric balloon to Mars and conquers them instead. Who is X?

Ans. Thomas Alva Edison

33.  Known as Kao Hom Mali in the local language, it gets its characteristic taste due to the presence of 2-acetyl-1-pyrroline. Which agricultural product associated with Thailand?

Ans. Jasmine Rice

34.  This was the last time something happened on the cover of Entertainment Weekly. What?

Ans. Last issue with the initial e is in lower case.

35.  Which entity gets their logo from this monument?

Ans. Peugeot from the Lion of Belfort by Bartholdi

36.  Who runs the FM radio channel 107.8 FM in Chennai?

Ans. MOP Vaishnav College for women.