Prelims
1.
The
standard sense of the word comes from the ugly dwarf or giants from Norse myth.
The word evokes characters of Scandinavian folklore and children’s tales, where
they are at times belongs bent on mischief and wickedness. In modern English
usage, it may describe the fishing techniques of slowly dragging a lure or
baited hook from a moving boat.
What word?
Ans. Troll
2.
Fill
in the blank with the name of company, in this famous Lalu Prasad Yadav quip
(in 2004):
“Angrez chale gaye,
_______ reh gaye”
Ans. AH Wheeler &
Co. Pvt Ltd
3.
This
is an appropriate logo of a publishing house considering it takes its name from
a small variety of poultry that in turn gets its name from a province in
Indonesia.
Id the publishing house.
Ans. Batam Books that
gets its name from Bantam Poultry (meaning small or miniature)
4.
On
Sep 19, 2014, The New York Tamil Sangam, started a humorous petition asking for
royalty thanks to an event in the NYSE. What event?
Ans. The NYSE listing
of Alibaba whose ticker symbol will be BABA.
5.
This
is a meme that did its rounds earlier in 2014. Identify both.
Ans. Enzo Ferrari and
Mesut Ozil. Enzo Ferrari, founder of Ferrari, died in 1988, Mesut Ozil,
footballer, was born in 1988.
6.
In
1978, the traditional Ayurvedic digestive medicine- Shudhabardhak Bati became
branded as what?
Ans. Dabur Hajmola
7.
This
is the Sony Xperia C3. It’s marketing campaign is centered around what current
obsession?
Ans. Selfies (The
world’s best smartphone for selfies)
8.
The
symbol of this ‘financial institution’ depicts two golden triangles crossed in
the manner of an hourglass and two extended hands facing upwards to the left
and right. It was formed by successful traders and craftsmen. Its name comes
from the abandoned mine in which the founders placed all their funds.
Which financial institution?
Ans. Iron Bank of
Braavos
9.
Artist
& Full Name of Subject
Ans. Diego Rivera &
Edsel Ford
10.
Comparison
of 2 cars. Which company are they explaining the harmful effects of?
Ans. LYFT
11.
This
famous designer started with a bang with this bold advertisement. He commented
later ‘If I’d done traditional advertising, it would’ve taken years for me to
be known. With this one ad we launched the brand, and within minutes we were
famous.’
Ans. Tommy Hilfiger
12.
The
_____ was the term for a fence at Andersonville Prison, a Confederate prison
for Union Soldiers during the Civil War. The prison, which existed for only 14
months, was built to accommodate a maximum of 10,000 people in a stockade
surrounded by tall pine logs. Term?
Ans. Deadline
13.
In
the 1500s in England, establishments were required by law that a grating made
of either metal or wood be pulled in front of the serving area at closing time,
Law courts in London also had a similar requirement (in front of the judge’s
bench when court was closed).
13a) What name did such establishments get because of this requirement?
13b) What profession got its name because of the above origin?
Ans. Establishments
serving liquor were called BARS as a result Lawyers were called Barristers.
14.
She
spent two semesters at USC’s School of Cinematic Arts before dropping out to
travel the world in 2003. One of her destinations was the Himalayas, where she
spent some time trekking on a mountain called ______. What resulted?
Ans. Megan Ellison
started Annapurna Pictures
15.
Scenes
from making of which Bollywood film were used in this advertisement?
16.
Duchy
Originals was originally set up by Prince Charles in 1990 named after the Duchy
of Cornwall estates that are held in trust by the Prince of Wales.
In 2009, they went bankrupt and a supermarket chain started by Wallace Arthur
Rose and David Taylor rescued them.
Which supermarket chain?
Ans. Waitrose
17.
Enjoy
the video.. the question follows...
Which company’s CEO usually plays this video at the start of every product
launch, to explain to the audience- how to pronounce the company’s name?
Ans. Xiomi
18.
Identify
the speaker.
Ans. Chris Gardner
19.
This
brand was originally known for its ‘quietness’ and later for its ‘sound’. In
2014, they went back to the future by going ‘quiet’ again. Identify this
‘Livewire.’
Ans. Harley Davidson.
Livewire is their e-bike.
20.
We
all know the Ice Bucket Challenge. What in the business world was the original
“Ice Bucket Challenge”?
Ans. Gatorade Shower
21.
Although
Carl-Friedrich Gauss is attributed with the discovery. It was actually the
French mathematician Abraham de Moivre who described this phenomenon in his
book The Doctrine of Chances.
What is the common 2 word HR term for this discovery?
Ans. Bell Curve
22.
This
is the book cover of a book about which company founded by Nick Swinmum and
later acquired by Amazon?
Ans. Zappos
23.
Recent
TIME magazine article on what controversy?
Ans. VA Shiva who
claimed to have invented EMAIL.
24.
What
is this or what is it called?
Ans. The TED
Commandments
25.
What
2 word brand positioning did ENO start with this campaign by literally
depicting it in this advertisement?
Ans. Fruit Salt
26.
Capitalism
24902?
Ans. Equitorial circumference
of the Earth
27.
The
ad is a self-inspired ad by an artist for the Perth Zoo. Who?
Ans. Andy Warhol
28.
This
was the last voice over by which great? For an additional point, where are the
lines taken from?
Ans. Robin Williams;
Dead Poets Society
29.
Who
directed this commercial & who gave the music?
Ans. Sergio Leone and
Ennio Morricone
30.
Which
Chennai establishment in association with Chennai Traffic Police attempted to address drunken driving? (Yamaraj- Drink and Get Driven video)
Ans. Zara
31.
What
is the IIM-A café called?
Ans. TANSTAAFL (There
ain’t no such thing as a free lunch)
32.
In
1890, an American astronaut & sci-fi writer named Garret P Servia wrote a
book called ____ ____’s Conquest of Mars. In this story, Martian attempt to
invade Earth is foiled by X, who then travels by electric balloon to Mars and
conquers them instead. Who is X?
Ans. Thomas Alva Edison
33.
Known
as Kao Hom Mali in the local language, it gets its characteristic taste due to
the presence of 2-acetyl-1-pyrroline. Which agricultural product associated
with Thailand?
Ans. Jasmine Rice
34.
This
was the last time something happened on the cover of Entertainment Weekly.
What?
Ans. Last issue with
the initial e is in lower case.
35.
Which
entity gets their logo from this monument?
Ans. Peugeot from the
Lion of Belfort by Bartholdi
36.
Who
runs the FM radio channel 107.8 FM in Chennai?
Ans. MOP Vaishnav
College for women.
